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Hi Michael, I wish I had an answer as to how we're converting at such a high rate because I'd love for others to be able to replicate it. But we really don't quite know. We have a few factors helping us, like that some in our audience who work in politics can expense their subscriptions. And we regularly are pitching in ways that are fun and funny, or so we think (you can see examples in our daily emails). We struggle in expanding the overall size of our audience, though, so your ideas on that are welcome and something we'll look into. Thanks for your kind words and helpful ideas!

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Best of luck Rachel and thanks for sharing some of the data as we all need more case studies to understand the thing better. Yep I did notice you both have amusing ways of phrasing things, it's awesome!

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