I enjoyed reading about you guys here: https://www.niemanlab.org/2022/03/a-substack-funded-local-news-publications-founders-talk-candidly-about-how-things-are-going/
It's an incredible experiment in journalism and for Local News you are making!
I am curious how you manage to get such a high conversion rate and don't have lead funnels to e…
It's an incredible experiment in journalism and for Local News you are making!
I am curious how you manage to get such a high conversion rate and don't have lead funnels to efficient get more free subscribers. I've never seen anything like it. As you know, most of us on Substack struggle to get much above the 1-2% mark.
I'm not sure how niche Arizona News might be, but maybe you can try posting in Arizona Subreddits and specific Facebook Groups as well as Twitter specific Arizona tags. Getting a post obviously trending on a place like Hacker News, is clearly a good idea and since you write a bit about politics maybe that's possible.
Anyways you are doing great and it's quite something for some of us to emulate without the benefits you guys have received. That being said, Substack should fund local news projects on a permanent basis, it's too important not to do.
Hi Michael, I wish I had an answer as to how we're converting at such a high rate because I'd love for others to be able to replicate it. But we really don't quite know. We have a few factors helping us, like that some in our audience who work in politics can expense their subscriptions. And we regularly are pitching in ways that are fun and funny, or so we think (you can see examples in our daily emails). We struggle in expanding the overall size of our audience, though, so your ideas on that are welcome and something we'll look into. Thanks for your kind words and helpful ideas!
Best of luck Rachel and thanks for sharing some of the data as we all need more case studies to understand the thing better. Yep I did notice you both have amusing ways of phrasing things, it's awesome!
I enjoyed reading about you guys here: https://www.niemanlab.org/2022/03/a-substack-funded-local-news-publications-founders-talk-candidly-about-how-things-are-going/
It's an incredible experiment in journalism and for Local News you are making!
I am curious how you manage to get such a high conversion rate and don't have lead funnels to efficient get more free subscribers. I've never seen anything like it. As you know, most of us on Substack struggle to get much above the 1-2% mark.
I'm not sure how niche Arizona News might be, but maybe you can try posting in Arizona Subreddits and specific Facebook Groups as well as Twitter specific Arizona tags. Getting a post obviously trending on a place like Hacker News, is clearly a good idea and since you write a bit about politics maybe that's possible.
Anyways you are doing great and it's quite something for some of us to emulate without the benefits you guys have received. That being said, Substack should fund local news projects on a permanent basis, it's too important not to do.
Hi Michael, I wish I had an answer as to how we're converting at such a high rate because I'd love for others to be able to replicate it. But we really don't quite know. We have a few factors helping us, like that some in our audience who work in politics can expense their subscriptions. And we regularly are pitching in ways that are fun and funny, or so we think (you can see examples in our daily emails). We struggle in expanding the overall size of our audience, though, so your ideas on that are welcome and something we'll look into. Thanks for your kind words and helpful ideas!
Best of luck Rachel and thanks for sharing some of the data as we all need more case studies to understand the thing better. Yep I did notice you both have amusing ways of phrasing things, it's awesome!
Um, yeah, I have to agree with that. I just discovered today that I have been a member subscribed to this since April, 2021, and never knew it.